Our Media

Smile Media

This is the index to the Smile Solutions media archive: 116 recorded items published between September 1932 and September 2024.

How this archive works

Each page records one media item — what it was, where it appeared, and when. No third-party article, broadcast or image is reproduced. Those remain the property of their publishers.

What each page carries instead is substantive, evidence-based information on the subject the item concerned. The pages are written to be useful on their own, and they cross-reference each other.

Two rules are applied throughout:

No individual's clinical information is published, whatever was broadcast or printed. Health information does not stop being health information because someone discussed it publicly.

No testimonials about clinical care. Section 133 of the National Law prohibits them in the advertising of a regulated health service, and several items in this archive are exactly the material that prohibition covers.

And the recurring caveat: awards, premises, media coverage, review scores and equipment are not evidence of clinical quality, and under the National Law must not be presented as though they are. The verifiable facts about any practitioner are on the AHPRA public register at ahpra.gov.au — free, in a minute: registration status, division, any specialist registration, and any conditions in force.


By subject

Prevention and everyday care

Children

Emergencies

Treatment explained

Cosmetic dentistry, and its limits

Orthodontics

Cost, funding and finance

Your rights, and how the profession is regulated

Advertising, awards and how to judge a practice

People who are often left out

Travel, sport and the unusual

The Manchester Unity Building

The practice occupies premises at Level 1, 220 Collins Street, and the archive holds fifteen items on the building. None of them is a claim about clinical care.

Other records in the archive


The five things worth taking from the whole archive

  1. Pain is a late signal in dentistry, not an early one. Decay and gum disease are painless until they are expensive.
  2. Frequency of sugar matters more than quantity, and fluoride toothpaste twice a day, spit don't rinse, is the single most effective thing you can do.
  3. Nothing lasts forever, and each replacement removes more tooth. The best restoration is the one you never needed.
  4. Ask what happens if you do nothing, ask for the least invasive option, and get it itemised in writing with ASDS item numbers.
  5. Check the register. ahpra.gov.au — free, one minute, and the only external signal that means anything.

Common questions

Why does an archive of media appearances not contain any of the articles or clips?

Three reasons, and only the first is the obvious one.

Copyright. The articles, photographs and recordings belong to the publishers and broadcasters who made them. Linking to and describing an item is not the same as republishing it, and this archive does the former.

The National Law. Ahpra's advertising guidelines define a testimonial as ‘recommendations or positive statements about the clinical aspects of a regulated health service used in advertising', and give ‘patient stories, patient experiences or success stories' as the examples. A number of the items recorded here are precisely that — a patient describing their own treatment on air. Broadcast by a radio station, that is journalism. Reproduced on a practice's own website, it becomes advertising, and section 133 of the National Law prohibits it. The archive therefore records that the item exists without carrying the material that would convert it into an advertisement.

Privacy. Someone who once discussed their own dental treatment in public did not thereby consent to it being republished indefinitely by the practice that treated them. Health information does not stop being health information because it was once said out loud.

What each page carries instead is information about the subject the item covered, written from independent sources and usable without the original.

Does appearing on radio, or in a newspaper, tell me anything about how good a dentist is?

No, and it is worth being blunt about why. Media selection is editorial. It reflects availability, a producer's need for a segment, a topic being in the news, and a willingness to speak — none of which is a measure of clinical care. An appearance is evidence that an appearance happened.

Ahpra's own reasoning about testimonials explains the deeper problem with treating any of this as evidence. It prohibits them because they ‘are often personal opinions and may have no objective basis for recommending a registered health practitioner or health service'; because ‘the outcomes experienced by one patient do not necessarily reflect the outcome, or likely outcome available to all patients'; because they are ‘not usually a balanced source of information'; and because ‘the public may not have expert knowledge to assess if the information is accurate'. Each of those objections applies with equal force to a five-minute segment, an award, a magazine profile or a star rating.

The signals that do mean something are unglamorous: current registration and division on the public register, any conditions recorded there, an itemised written quote, a clear answer to what happens if you do nothing, and whether the least invasive option was offered first.

Some of these items are decades old. Is the dental information in them still correct?

Often not, and that is the honest reason each page here carries current information rather than a transcript. The archive runs from 1932, and several positions that were ordinary professional advice within that span have since been withdrawn or reversed. Three examples, all from published guidance:

So: read a dated item as a record of what was said and when, not as advice. Where something in an old piece matters to a decision you are making now, check it against a current source — the Australian Dental Association's public site, healthdirect, the Dental Board of Australia, or Services Australia for anything about funding — or ask at an appointment.

Practical details

Smile Solutions, Level 1, 220 Collins Street, Manchester Unity Building, Melbourne VIC 3000. Phone 13 13 96, or theteam@smilesolutions.com.au. Monday–Friday 8.00am–6.00pm, Saturday 8.30am–1.30pm, Sunday by appointment.

Every practitioner's registration, division and any specialist entry can be verified free on the AHPRA public register at ahpra.gov.au.

The pages in this archive record published media items and their dates, with general information. They are not diagnoses, treatment plans or promises of any particular outcome. Third-party published and broadcast content is not reproduced anywhere in this archive.

Smile Solutions trades under ABN 28 193 514 103.

Images on This Page